Search Engine Optimization is important because 62% of users click a search result on the first page of results, and a 90% of users click a result within the first three result pages.¹

Modular Merchant SEO services are designed to answer four important questions:

• Is your website compatible with Search Engines?
• Do Search Engines know that your website exists?
• Do Search Engines understand what your site is about?
• Is your website linked to by related websites?

Being able to answer "Yes" to each of these questions is vital to achieving a top 10 search engine ranking. Modular Merchant's SEO solutions address each of these issues in the following ways:

Question 1: Is your website compatible with Search Engines?

First, we audit your website to uncover issues that negatively impact the site's search engine rankings — and then we correct them. HTML errors, potential spam, missing or conflicting content is all cataloged. We'll use this audit to develop a to-do list of improvements: a Website Optimization Plan.

The Website Optimization Plan lists, step-by-step, what needs to be done today to get the site SEO optimized. It also lists what should be done in the future to maintain your improved search engine rankings.

Question 2: Do Search Engines know that your website exists?

In addition to submitting to the major Search Engines (Google, Yahoo, MSN), there are several important internet directories, such as DMOZ.org, that we submit your site to as well.

A monthly Search Engine Placement report lists how your site ranks for the keywords you're targeting. It answers questions like: Is the site's actually targeting the correct keywords? Would different keywords result in more traffic? Then we work on your site to answer these questions.

Question 3: Do Search Engines understand what your website is about?

Ongoing maintenance will improve your site's ranking versus your competition. Your monthly Market Comparison report compares your site's ranking side-by-side with your competitors.

Your monthly Google Health report shows which keywords Google associates with your site, which searches display your site in Google's search results, and which of those searches result in a click!

Question 4: Is your website linked to by related websites?

Among the most important factors in search engine ranking are the websites that link to yours. The quality of the linking site, and the text used in the link itself, are both important. Modular Merchant works to increase the number of inbound links to your site. This time consuming process is a critical step in search engine optimization.

Modular Merchant's SEO service plans tackle each of the important issues listed above. We offer several plans to meet your needs — select the SEO service plan that's right for you!

Content Audit

Modular Merchant audits your site to uncover issues that are negatively impacting the site's search engine rankings. Some of the common goals of a Content Audit include:

• Locate HTML formatting errors.
• Find content that could be viewed as spam, or otherwise could has a negative impact on your site's search engine ranking.
• Reveal missing or incomplete content.
• Discover content that dilutes the targeted keywords.
• Evaluate the percentage of search-engine-friendly pages on the site, and the percentage of search-engine-friendly content available in each.

Website Optimization Plan

Whereas the Content Audit finds problems, the Website Optimization Plan describes the plans to fix them. This is a step-by-step plan that includes:

• How to correct any SEO problems found,
• Proposed changes/additions to improve search engine compatibility,
• Price quote/timeline for proposed improvements,
• Recommendations for regular ongoing maintenance items.

Submission to major Search Engines and Web Directories

Modular Merchant will submit your site to both the major Search Engines (Google, Yahoo, MSN) and other important internet directories, such as DMOZ.org. Additionally, regular checkups are performed to verify that your site can be found by those searching for your targeted keywords.

Monthly Reports: Content Optimization and Search Engine Placement

Your monthly Content Optimization report lists improvements that are needed in order to improve the site's search engine rankings. This report reveals what search engines actually think your site is about, and where in search engine results your site is listed for the targeted keywords. Recommended steps that Modular Merchant developers will take to improve your site's rankings are also included.

Monthly Report: SEO Market Comparison

Discover how your site ranks against your competitors. This side-by-side comparison evaluates selected keywords and competitor sites. Includes suggestions on subtle changes that could make significant improvements in your site's search engine rankings.

Google Sitemap Integration

Does Google know about all of the pages of your site? If your site contains more than 100 products and categories, then probably not. The solution is a Google Sitemap, which lists all your site's pages of your site in a format specifically for Google. This sitemap automatically updates daily to include your entire website and store catalog, including every product, category and manufacturer.

Monthly Report: Google Health Report

This report includes information about one of the most important visitors to your website: Google. Your monthly Google Health report contains:

• Google interpretation: A list of the keywords and phrases Google thinks your site is about.
• Google SERP report: A list of the most popular Google searches that resulted in your site being displayed in their organic Search Engine Results Pages.
• Google SERP traffic: A list of the most popular phrases searched for in Google that resulted in the user clicking on the organic link to your site.

Monthly Report: Link Popularity

This report scours the major search engines to compile a list of sites that are linking to yours (and your competitors). This report breaks down the list of incoming links to your site by all the major search engines. An excellent tool for discovering untapped potential new incoming links for your website.

Link Popularity Campaign

Each month, Modular Merchant combs the web for sites related to yours and works to obtain inbound links from them. As the number of incoming links from quality sites grows, so does your site's search engine ranking.

PPC Campaign Management

If requested, a Pay-Per-Click campaign for your website can be setup and managed in Google and/or Yahoo Search Engines. Contact Modular Merchant for details.